Company Overview

Spring Associates, Inc. is an innovator and leader in the PR search business and here's why:

  • FIRST to create a proprietary database of credentialed PR and corporate communications professionals nationwide. The database, which is updated daily, now consists of nearly 22,000 PR professionals. Credentialed is defined as having at least one year of corporate or agency experience in PR, and, a bona fide PR title which is verified by Spring Associates recruiters.

  • FIRST to compile and publish The Official PR Salary & Bonus Report. Considered by many as the industry standard for accurate and reliable salary, bonus and PR agency hourly billing rates. The Report has been published annually since 1996.
  • FIRST to offer free resume critique services and career counseling to public relations professionals who have at least one year of public relations experience in either a corporation or PR agency with a bona fide PR title.

During its 30+ years serving the PR business, led by president and founder Dennis Spring, Spring Associates, Inc. has successfully completed thousands of search assignments for most of the Fortune 500 and top PR agencies in the country.

Corporate search assignments range in title from communications specialist to senior vice president of corporate communications. PR agency search assignments range in title from account executive to executive vice president in public relations agencies (and alternative titles like associate to senior managing director).

Specialty areas include: public affairs, consumer marketing, investor relations, corporate communications, marketing communications, speechwriting, employee communications, financial communications, media relations, medical/health care, hi-tech (dot com, e-commerce, e-retail) and more.

Dennis Spring

Mr. Spring began his business career at what was then the largest public relations marketing and service organization of its kind in the world with offices in more than 8 U.S. cities and London. The company served over 2,000 corporate PR departments and firms. He was promoted during his tenure and rose to become senior vice president.

Spring Executive Search, Inc. was founded in 1980. Ten years later the name of the firm was changed to Spring Associates, Inc. In addition to executive search services, the company also handles communications audits, mergers and acquisitions, client/agency reviews and PR agency selection searches.

Mr. Spring has served on the Management Boards of the New York chapters of the IABC, The Publicity Club, and the International Committee of the PRSA. Over the years, he has spoken before numerous professional organizations and appeared on national TV and radio interview programs.

His writing credits include ad hoc and regular columns on subjects about the PR industry and various career issues. His articles have appeared in publications such as PR News, Public Relations Journal, PR Services Magazine, PR Business and PR Week.

Mr. Spring is a combat veteran who served 12 months with the 1st Cavalry Airmobile, from 1967-1968 in the Republic of Vietnam. His decorations include a Purple Heart and Bronze Stars for valor and service. After the military, Dennis returned to Brooklyn College where he was graduated with a Bachelor of Arts degree in literature. He and his wife Penny reside in Manhattan.