Details for the Official PR Salary & Bonus Report - 2021 Edition

An annually published “bible” of PR compensation for HR personnel, compensation analysts, hiring executives, CFOs, comptrollers and owners of agencies, this 15-page Report contains:
current year data
comparisons to prior year
compensation analysis.

Salary ranges are detailed separately for PR agencies and corporations – categorized geographically by region (Northeast, Southeast, Midwest, West and Southwest) as well as by "key" metro area with the greatest concentration of PR professionals (Atlanta, Boston, Chicago, D.C., Houston, Los Angeles, New York and San Francisco). Salary ranges are further cross-referenced with six of the most commonly used PR titles (from account executive and communications
specialist through Executive Vice President) and nine specialties (Consumer, Corporate/Financial, Health/Medical/Pharmaceutical, Hi-Tech, Industry/B2B, Internal Communications, Investor Relations, Public/Government Affairs and Social Media).

  • The percentage change from the prior year's data are indicated for all ranges.
  • Average bonus ranges are indicated as a percentage of salary for both agencies and corporations -- by title in each of eight PR specialties.
  • Agency hourly billing rate ranges are indicated separately for Ad Agency-Owned, Top 100 Independents, and other Independents -- categorized by title in each of the five regions of the country. Percentage changes from the prior year are also included.

Additionally, the Report includes an executive summary of compensation trends in the PR business, a chart listing alternative corporate and agency titles, a press release with top-line data, and an explanation of methodology.


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Founded in 1980, Spring Associates, Inc. is a leading corporate communications and public relations executive search and consulting firm led by president and founder Dennis Spring. The company has successfully completed hundreds of search assignments for most of the corporate PR divisions of the Fortune 500 and top PR agencies in the country. In addition to executive search services, the company also conducts communications audits, mergers and acquisitions, client/agency reviews and PR agency selection searches.